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Usher’s New Look and the UN Foundation teamed up to empower young people to make a difference!

January 20, 2010

Usher has been very involved in helping Haiti since the devastation caused by the 7.0 magnitude earthquake struck the country last week. The singer is stretching his philanthropic arm farther, announcing his partnership with the United Nations Foundation to help the victims of the quake. Through his non-profit, Usher’s New Look, he is calling on young people worldwide to each donate $5 to help the United Nations emergency response in Haiti.

“If only 1 percent of the world’s youth population raised $5 each, we could raise $150 million to support the United Nation’s relief efforts,” Usher said.

Usher’s New Look and the UN Foundation teamed up to empower young people to make a difference. (Traduction en français à la fin de l’article)


“The United Nations plays a key role in humanitarian response and coordination,” said Ted Turner, UN Foundation founder and chairman. “The coming days are critical to saving lives. Contributions big or small can have a huge impact.”

The “Powered By Service” initiative, launched by Usher’s New Look, encourages youth to raise funds and awareness through their talents and creativity.

The hope is that young people will raise dollars and cents from their peers and others to support emergency relief efforts in Haiti. There is an urgent need for medical attention.

“Disaster relief is an effort that can be ‘Powered By Service’ and young people can be key players in the effort,” Usher continued. “I’m challenging youth around the world to prove they have the power to have an impact on a humanitarian crisis.  I know that young people have the talent, creativity and energy to assist in supporting Haiti’s needs.”

Once young people raise dollars they can send donations of $5 or more directly to the UN Foundation for the United Nations Central Emergency Response Fund (CERF) website or by check. Youth can also text CERF to 90999 to donate $5, up to five times. The Usher’s New Look website is also linking directly to the CERF donation page.

Young people are also encouraged to use Twitter and Facebook as an outlet for their fundraising initiatives.

The “Powered By Service” Twitter page will be used to recognize and track efforts. For each dollar raised, youth are being encouraged to tweet their efforts @powerbyservice to demonstrate their commitment.

Source Ok Magazine

Usher et sa fondation New Look viennent de s’associer aux Nations Unies pour lancer un appel à la mobilisation des jeunes, afin d’aider les secours humanitaires en Haïti.

“Si ne serait-ce qu’1% des jeunes de la population mondiale donnait 5 dollars chacun, on pourrait réunit 150 millions de dollars pour aider les Nations Unies à œuvrer en Haïti”, a déclaré le rappeur dans un communiqué. Déjà très investi à travers sa fondation New Look, qu’il a créée il y a quelques années pour venir en aide à la jeunesse défavorisée (notamment en lui facilitant un accès à l’éducation et à la culture), Usher ne relâche pas son investissement et vient même de s’allier aux Nations Unies pour sensibiliser les jeunes à la situation en Haïti.

Je lance un défi aux jeunes du monde entier, poursuit-il, je les appelle à prouver qu’ils ont le pouvoir de changer les choses, d’avoir un impact sur cette situation de crise humanitaire. Je sais qu’ils ont le talent, la créativité et l’énergie pour ça.” Un message que ses fans auront certainement entendu…

D’autre part, n’oublions pas qu’ un grand Téléthon organisé à l’initiative de MTV et de George Clooney regroupera le 22 janvier des dizaines de méga stars pour essayer de récolter un maximum de dons.


Source Premiere



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